STAREAST 2024 - General Management | TechWell

STAREAST 2024 - General Management

Customize your STAREAST 2024 experience with sessions covering general project management.

Monday, April 29

Chris Loder
Rogue Automator

Test Automation: How to Start and Succeed

Monday, April 29, 2024 - 8:30am to 12:00pm

Many organizations invest a lot of effort in test automation at the system level but then have serious problems as their product matures and changes over time. As a leader, how can you ensure that your new automation efforts will get off to a good start? What can you do to ensure that your automation work provides continuing added value? Chris Loder will explain the critical issues you need to know to get a good start, and he will share his extensive experience in building great automation. He covers the most important management issues you should address for test automation success,...

Chris Loder
Rogue Automator

Automation Framework Essentials

Monday, April 29, 2024 - 1:00pm to 4:30pm

Automation is critical in today’s software delivery lifecycle, and yet many organizations struggle to keep their automation running. How can we mitigate difficulties and get consistent automation runs and results we can trust? The secret is implementing a solid automation framework, but that isn’t as easy as it seems. Chris Loder has built several automation frameworks over his career and has learned what works—and, more importantly, what doesn’t. This tutorial will cover what an automation framework is, the benefits of having one, and the keys to a successful framework, including...

Tuesday, April 30

Jeff Pierce

Quality and Testing Measures and Metrics

Tuesday, April 30, 2024 - 8:30am to 12:00pm

To be most effective, leaders—including development and testing managers, ScrumMasters, product owners, and IT managers—need metrics to help direct their efforts and make informed recommendations about the software’s release readiness and associated risks. Because one important evaluation activity is to “measure” the quality of the software, the progress and results of both development and testing must be measured. Collecting, analyzing, and using metrics are complicated because developers and testers often are concerned that the metrics will be used against them. Join Jeff Pierce as he...
Stacy Kirk
QualityWorks Consulting

Confident Communication Drives Powerful Quality Leadership

Tuesday, April 30, 2024 - 8:30am to 12:00pm

Driving a culture of quality starts with effective communication. Join Stacy Kirk and Erika Chestnut to unlock your communication superpowers! Imagine a cheat code that helps us boost productivity and team vibes by 10x. We will leverage behavior self-assessments to help discover your unique strengths, communication styles, and reactions to challenges. Stacy and Erika will help you learn to communicate effectively with your team, management, and cross-functional teams to build a culture of quality. You will learn to assess how others best receive and process information and how to...


Holistic Performance Testing for Modern Applications

Tuesday, April 30, 2024 - 1:00pm to 4:30pm

With the advent of frameworks like Angular, React, and Vue, the landscape of application performance has changed significantly in terms of testing and measurement. Gone are the days of measuring response time as a single value based on back-end performance. In modern web and mobile applications, additional layers need to be peeled apart at the front end to truly understand its performance characteristics. Traditional approaches to performance testing are no longer sufficient to provide a delightfully responsive user experience. Join Kaushal Dalvi as he details new developments in the...


Agile Test & Transformation Leadership in Action

Tuesday, April 30, 2024 - 1:00pm to 4:30pm

Leading and driving change in our companies, organizations, and teams can be as difficult as pushing a wet rope uphill! Even with the best processes and tools, we may not achieve our business and customer satisfaction goals when our environment is stuck in the status quo. Ultimately, transforming an organization is about changing culture. Our values, beliefs, goals, assumptions, purpose, priorities, and other factors influence culture. Test managers and leaders are critical players in driving cultural change. Mike Sowers will explore the key attributes of being a Test Transformation Leader...

Wednesday, May 1

Stacy Kirk
QualityWorks Consulting

Fast Not Furious: The Next Era of Test Productivity

Wednesday, May 1, 2024 - 8:30am to 9:45am

The next era of testing is here, and it's crazy fast. So fast, it would no doubt infuriate those who are not ready for it. In this talk, Stacy will discuss how testing professionals should build a responsive culture without sacrificing quality or customer experience to speed. She will detail how automation and AI must be incorporated into the new industry standard. Stacy will address how expanding our impact to areas like Data Quality, FinOps, and Ethics will usher in faster advances for business value. She will define how productivity has been and should be measured so that teams...

Péter Földházi
EPAM Systems

Bridging Gaps, Building Connections: A Hungarian Testing Story

Wednesday, May 1, 2024 - 10:00am to 11:00am

The beautiful Hungarian city of Budapest seems to be characterized by bridging gaps and building connections. Two diverse parts of the city, Buda and Pest, are separated by the Danube river, which gave them the opportunity to be connected by the iconic Chain Bridge. Budapest is also the birthplace of one of the most brilliant and influential scientists of the 20th century, John von Neumann. Neumann made significant contributions that “bridged” multiple areas including mathematics, physics, economics and computer science. In the software world, you may have already heard the name “Földházi...

Ashraya Iyer
BOK Financial

The Dark Side of Agile Metrics: Unmasking Hidden Dangers

Wednesday, May 1, 2024 - 11:30am to 12:30pm

In the ever-evolving landscape of agile software development, metrics have emerged as crucial navigational tools, guiding teams towards their goals. However, amid the brilliance of metrics lies a hidden, often misunderstood, and potentially perilous side. As we explore the uncharted side of metrics, we will unveil the misconceptions, pitfalls, and clandestine dangers lurking behind agile metrics. Delve into real-world scenarios where the relentless pursuit of vanity metrics led to the accrual of technical debt, an increase in defect density, and the demoralization of once-thriving...

Melissa Benua
EPAM Systems

Modern Test Automation Strategies - A Panel

Wednesday, May 1, 2024 - 2:45pm to 3:45pm

Love it or hate it, test automation drives a large part of our day-to-day lives as testers. But writing and maintaining software automation doesn't HAVE to be painful! Learn from a panel of automation experts - including Janna Loeffler, Adam Auerbach, and more - about how their teams have built reliable automation tooling and infrastructure that can stand the test of time. Moderated by Melissa Benua, the panel will answer YOUR questions and help you address the challenges that we all face when scaling our test automation to match modern continuous delivery needs. You don't have to...

TechWell Corp.

Lightning Strikes the Keynotes

Wednesday, May 1, 2024 - 4:15pm to 5:15pm

Throughout the years, Lightning Talks have been a popular part of the STAR conferences. If you’re not familiar with the concept, Lightning Talks consists of a series of five-minute talks by different speakers within one presentation period. Lightning Talks are the opportunity for speakers to deliver their single biggest bang-for-the-buck idea in a rapid-fire presentation. And now, lightning has struck the STAR keynotes. Some of the best-known experts in testing will step up to the podium and give you their best shot of lightning. Get multiple keynote presentations for the price of one—and...

Thursday, May 2


The Art of Testing Cars and Delighting Drivers

Thursday, May 2, 2024 - 8:30am to 9:30am

Welcome to the era of rolling autonomous death machines, also known as the era of the software-defined autonomous vehicle. As companies like Tesla have proven, modern car buyers value software driven experiences at a growing rate. No longer are cars just about horsepower but are now really about personalization, entertainment, and comfort. They are also all becoming at least semi-autonomous with level 4 autonomy coming within the decade. In this new world, continuous deployment and deep learning AI will change the user's experience with the modern vehicle. Even today, all modern cars...

Test IO

AI in Testing: A Moderated Panel Discussion

Thursday, May 2, 2024 - 9:45am to 10:45am

Artificial intelligence is the newest trend in software testing. But what is it, and how will it impact the tester's role, both today and in the future? What do you need to do to embrace this emerging technology? Tariq King will moderate this panel discussion to give you an opportunity to hear the opinions of industry leaders about AI in testing. You will have a chance to drive the debate, so come prepared with all your AI questions.

Teaching Strategies

Was I Supposed to Use a Teaspoon or a Tablespoon? Creating Your Leadership Recipe

Thursday, May 2, 2024 - 11:15am to 12:15pm

Wouldn't it be great if leadership was an easy recipe with clear and concise instructions? 1-part hard work, 1-part knowledge, a dash of self-confidence, sprinkle with humility and grace, and bake for the duration of your career. Perfection! Unfortunately, leadership is a complex recipe, and the measurements can be extremely tricky to get right. Even worse, if the ingredients in your recipe are slightly altered, it might seem like the recipe wasn't a success. But cooking is an artistic endeavor; recipes can be adapted and so can your leadership journey. Join Christine as she helps you...


Navigating the Testing Career Labyrinth: From Intern to Director

Thursday, May 2, 2024 - 1:30pm to 2:30pm

Navigating a successful career in software testing presents formidable challenges, especially when striving to climb the career ladder. Whether you're aiming to transition from manual testing to becoming an SDET or contemplating roles in people management and organizational leadership, forging your path can feel overwhelming. Join Jeff Sing, as he draws upon his personal journey, starting as a QA Intern and progressing to his current role as a Director of Engineering. Through anecdotes and insights, you will learn the strategies and decisions that can significantly propel your career...

Dorothea Bozicolona-Volpe
Social Espionage

How To Become A QA Influencer—6 Steps Toward Building A Stronger Digital You!

Thursday, May 2, 2024 - 3:00pm to 4:00pm

Today IT leadership & QA executives of the world’s top brands all have strong, significant & differentiating personal brands to differentiate them in their industry. Whether you are an associate, executive, sales person, business leader, or human resources professional in an organization, who you are matters as much as how you communicate it. Now more than ever it is important to get your voice heard and establish your reputation on and off line. Learn the tips and tricks for building your personal brand from the expert that taught several IT & C-Suite executives, business...

Lisette Zounon
Zsquare Solutions Inc.

Supercharge Your Confidence As a Tester in the DevOps and AI Era

Thursday, May 2, 2024 - 4:15pm to 5:15pm

In software development, particularly in the DevOps and AI era, the role of a tester is both crucial and challenging. WE need to aim to empower testers with strategies to excel in this environment, ensuring they deliver the highest quality applications. In this keynote, you will learn how to manage expectations and instill confidence in your team along the software delivery process. Join Lisette to explore effective communication techniques with stakeholders, establishing trust and demonstrating value from the project's inception. Discover how to continuously leverage key performance...