Why Testing Needs to Be Part of Your Brand Loyalty Strategy

Every experience counts – In a recent Sauce Labs study, 57% of consumers said they’d consider switching to a competitor after just 3-4 negative interactions with a company’s website, software, or mobile app. With all the options available, consumers are growing less forgiving, putting a bigger emphasis on the need for a clear brand loyalty strategy that takes the execution of the digital experience into bigger consideration. Design and engineering are key to the equation and the culmination of that is implementing a testing strategy – one that makes the rollout and updating of new features easy to identify and manage. This session will explore the impact of software testing and its role in delivering quality digital experiences that consumers will not only appreciate but associate with their favorite brands. Attendees will walk away with guidance on how to develop a testing strategy, tactical insights on testing strategies, and how to advocate for delivering quality in their organizations.