STAREAST 2025 - Test Strategy

Every experience counts – In a recent Sauce Labs study, 57% of consumers said they’d consider switching to a competitor after just 3-4 negative interactions with a company’s website, software, or mobile app. With all the options available, consumers are growing less forgiving, putting a bigger emphasis on the need for a clear brand loyalty strategy that takes the execution of the digital experience into bigger consideration. Design and engineering are key to the equation and the culmination of that is implementing a testing strategy – one that makes the rollout and updating of new features...