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Wednesday, April 29, 2026 - 4:15pm to 5:15pm

From Kicking Tires to Lighting Fires: Converting AI into Value

AI is everywhere, your tools, your meetings, your office suite. But 72% of professionals still can’t integrate it into their daily work. Here's the truth: this isn't a technology problem; it's an adoption problem. Most organizations are running endless experiments while their competitors move into production. The gap is widening. This session delivers a five-stage framework for driving adoption. You'll understand why your AI investments aren't delivering ROI. You'll see where the actual barriers are in your organization and how to remove them. The framework works whether you’re shaping AI strategy at the C-suite or driving outcomes at the team level, because this isn't about hierarchy. It's about changing how work gets done. You’ll walk out with a one-page playbook to identify and unlock the value of AI. This isn’t theoretical, it comes from working with over 2000 people across organizations that have made the shift from pilots to practice, not from assembling best practices from blog posts. The test drive is over, and the pilots are done. This is about turning AI into standard operating practice. Walk away with a playbook to transform AI, know where the real barriers are, and start lighting fires instead of kicking tires.

Joel Deutscher
RobotFood

Joel Deutscher is a technology and innovation leader with over 20 years’ experience transforming how quality is delivered. He has led one of the industry’s largest generative AI rollouts, empowering thousands of professionals to work smarter and faster. Known for pushing the boundaries of modern delivery and AI adoption, Joel brings practical insights on turning emerging technology into real-world impact.