STAREAST 2022 Keynote : Accessibility in the Enterprise: The Relationship of A11y and ROI


Thursday, April 29, 2021 - 5:00pm to 6:00pm

Accessibility in the Enterprise: The Relationship of A11y and ROI

As we build more and more things on the web, accessibility is gaining much more visibility. But what does it actually mean to you and your company? It means we HAVE to be cognizant of everyone, all the time, with no exceptions as we do our part in building awesome, accessible user experiences to people of all levels of ability while being mindful of our users' diversity of disability. Accessibility on the web is not a nice-to-have, but a requirement: leaving out at least 20% of your audience can be detrimental to your organization's return on investment and bottom line. Not sure what to do? Let's fix that! Let's talk about all of the reasons that accessibility is essential to your organization and your users. You'll learn ways to ensure you're providing the best possible experience for all your users by sharing real examples from my time building and testing accessible applications to ensure you're truly delivering inclusive experiences.


Chris DeMars
Quicken Loans

Chris DeMars is a Developer Advocate at Rocket Mortgage, the nation’s largest lender, based in Detroit, Michigan. He has over 20 years of technical experience and speaks all over the world on web accessibility, and CSS. For his community contributions, he holds awards as a Microsoft MVP, Google Developer Expert, and Cloudinary Media Developer Expert. Chris loves coming up with solutions for all types of applications, which include modular CSS architectures, performance, and advocating for web accessibility. When he is not working on making the web great and inclusive you can find him writing blog posts, rating Detroit Style pizza, and watching horror movies.