STAREAST 2020 - Business User | TechWell

STAREAST 2020 - Business User

Customize your STAREAST 2020 experience with sessions covering topics for business users.

Monday, May 4

Isabel Evans
Independent Consultant
MD

Shifting Our Testing to Embrace Customer Experience

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Monday, May 4, 2020 - 8:30am to 12:00pm

In today’s environment, customer and user experience (CX/UX) is overwhelmingly important—and is not just about the product. CX/UX describes all facets of a person’s interactions with and reactions to the product, the organization that supplies it, and the environment in which it is experienced. Isabel Evans says that in order to focus our tests appropriately, it is vital that we testers understand our users’ experiences. We need to explore and measure human, business, and societal impacts of products we develop, and how those aspects are underpinned by technical qualities. We need to shift...