STAREAST 2025 - Industry Insights

What if Generative AI could do more than generate code—what if it could understand your application, adapt to change, and continuously optimize your tests? In this session, we unveil a transformative Gen AI solution that is purpose-built for test automation. It brings autonomous test discovery, intelligent modular design, context-aware maintenance, and predictive insights into quality risks. More than just a tool, it becomes an extension of your team—embedding best practices, scaling effortlessly, and evolving alongside your application. Discover how this AI-powered approach is reshaping...

This session explores how Generative AI (GenAI) is transforming software testing. Attendees will gain insights into the productivity gains and organizational changes in testing organizations resulting from GenAI.The session will include a live demo of the BlinqIO AI Test Engineer - the first ever test engineer operated by GenAI: it is capable of receiving test requirements and delivering back a full fledged test automation project in Playwright, including ongoing maintenance of the project against changes.

This session provides an overview of the CloudBees Platform and how it transforms enterprise software development and testing workflows. Attendees will discover how the platform integrates CI/CD pipelines, QA & testing, feature management, and release orchestration into a unified platform that enhances collaboration between development and QA teams. We'll show how the platform's automation capabilities reduce manual testing while improving software quality; accelerating delivery cycles. Working within your existing SDLC, the platform may be perfect for QA leaders, testers, and...

In an era where AI-driven agents are making waves across industries, the conversation often centers around machines replacing humans. But in software quality assurance, the real transformation lies in collaboration, not replacement.In this talk, we’ll explore how AI testing agents can elevate and empower QA professionals—not eliminate them. We'll walk through how these agents assist in test discovery, authoring, and execution, while being guided, validated, and fine-tuned by human expertise.You’ll see how this synergy creates a faster, smarter, and more reliable QA process—where agents...

Most quality engineering focuses on finding existing bugs, but what if we could predict where bugs will appear before writing code? This talk introduces a framework for using generative AI to analyze code changes, requirements, and historical bug patterns to forecast potential quality issues. Discover how to build a predictive quality model that helps teams prioritize testing efforts and implement preventative measures before problems emerge. 

Everyone’s talking about using GenAI to optimize testing, but what happens when your app is GenAI-powered.  This session explores how to test applications that generate dynamic, unpredictable outputs, where traditional approaches start to fall short.

We’ll introduce Softtek’s practical framework for validating GenAI systems, including how to evaluate semantic accuracy, prompt consistency, hallucination rates, and trustworthiness, backed by real lessons learned from enterprise projects.  You’ll also see a live showcase of how our FRIDA Intelligent Test Automation (ITA) platform is...

Generative AI and agentic AI are revolutionizing end-to-end testing by automating complex tasks, enhancing accuracy, and reducing time-to-market. Generative AI creates realistic test scenarios, data and scripts, ensuring comprehensive coverage and increased quality. Agentic AI, with its decision-making capabilities, dynamically adapts testing strategies based on real-time analysis, optimizing resource allocation and improving test efficiency. Together, they enable continuous testing and integration, facilitating agile development along with rapid feedback.