STAREAST 2020 - Building Your Personal Brand for Success | TechWell

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Friday, May 15, 2020 - 1:00pm to 2:15pm

Building Your Personal Brand for Success

Building the right personal brand is one of the critical success factors in today’s workplace. Organizations develop a brand and image, but not many individuals think about their personal brand and how it can affect their career. As we interact with people, we want to influence them to support our efforts—approving projects, budgets, and funding; supporting our next career move; or recommending us for that promotion or raise we want. As a professional, it is critical to understand how you are being perceived by your “target audience.” During this interactive session Jennifer shares ideas on building your brand, mastering politics, reading your colleagues’ and bosses’ perspectives—all techniques that get the results you want. She presents a toolkit for creating your personal brand, changing perceptions in the organization to ensure successful interactions with others, and improving your ability to achieve your career goals. Any professional with career aspirations should be actively shaping her brand and career. Leave this session with a clear idea of your brand, how to continually re-invent that brand as your career and aspirations evolve, a start on your personal brand statement, and tips for networking effectively to promote your brand.

Jennifer Bonine
PinkLion AI

PinkLion’s CEO and Co-Founder Jennifer Bonine is the first female Artificial Intelligence (“AI”) testing tech CEO. Representing the United Nations sustainable development goals of equality, inclusivity, and promise in AI technology, PinkLion is the only company successfully integrating, delivering, and managing AI-based testing for gaming platforms and games without access to the code. PinkLion partners with Test.AI to retrain client workforces, resolving AI testing challenges previously considered impenetrable. Employing a human engagement and AI-first strategy, Jennifer collaborates with entertainment, gaming, media, and sports industries facing AI-based scrutiny.

A guest speaker at Davos’s World Economic Forum, Jennifer will be featured at the UN’s AI for Good summit. She is a member of AI Grrls and TeamWomen, a supporter of Lead the Way, and is a Founding Board Member of the US bid for a Minnesota World Expo 2027. PinkLion is a Google (Gradient) AI Backed Company.