STAREAST 2019 - Building Your Personal Brand for Success | TechWell

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Friday, May 3, 2019 - 1:15pm to 2:00pm

Building Your Personal Brand for Success

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Building the right personal brand is one of the critical success factors in today’s workplace. Organizations develop a brand and image, but not many individuals think about their personal brand and how it can affect their career. As we interact with people, we want to influence them to support our efforts—approving projects, budgets, and funding; supporting our next career move; or recommending us for that promotion or raise we want. As a professional, it is critical to understand how you are being perceived by your “target audience.” During this interactive session Jennifer shares ideas on building your brand, mastering politics, reading your colleagues’ and bosses’ perspectives—all techniques that get the results you want. She presents a toolkit for creating your personal brand, changing perceptions in the organization to ensure successful interactions with others, and improving your ability to achieve your career goals. Any professional with career aspirations should be actively shaping her brand and career. Leave this session with a clear idea of your brand, how to continually re-invent that brand as your career and aspirations evolve, a start on your personal brand statement, and tips for networking effectively to promote your brand.

Jennifer Bonine
PinkLion AI

Jennifer Bonine is a well-known speaker, teacher, and trainer at both national and international conferences. She has keynoted numerous Testing, Agile, and Development conferences. Jennifer’s belief is that we should do what we are passionate about and believes in living your passion. To this end, Jennifer co-founded and is the CEO of Pink Lion AI: a breakout AI company that brings AI to the world’s app teams and delivers AI integration with a human engagement model while educating teams on solving challenges with an AI-first strategy. Jennifer is the first female AI testing tech CEO and is currently collaborating in the entertainment, gaming, media and professional sports industries with Test.AI. As Test.AI’s partner PinkLion is solving testing challenges using AI that have been unsolvable with more traditional automation testing. Jennifer has held executive-level positions leading development and quality engineering teams for Fortune 100 companies in several Industries. In a recent engagement Jennifer served as a strategy executive and in corporate marketing for the C-suite.