STAREAST 2018 - Building Your Personal Brand for Success | TechWell


Friday, May 4, 2018 - 3:30pm to 4:15pm

Building Your Personal Brand for Success

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Building the right personal brand is one of the critical success factors in today’s workplace. Organizations develop a brand and image, but not many individuals think about their personal brand and how it can affect their career. As we interact with people, we want to influence them to support our efforts—approving projects, budgets, and funding; supporting our next career move; or recommending us for that promotion or raise we want. As a professional, it is critical to understand how you are being perceived by your “target audience.” During this interactive session Jennifer shares ideas on building your brand, mastering politics, reading your colleagues’ and bosses’ perspectives—all techniques that get the results you want. She presents a toolkit for creating your personal brand, changing perceptions in the organization to ensure successful interactions with others, and improving your ability to achieve your career goals. Any professional with career aspirations should be actively shaping her brand and career. Leave this session with a clear idea of your brand, how to continually re-invent that brand as your career and aspirations evolve, a start on your personal brand statement, and tips for networking effectively to promote your brand.


Jennifer Bonine is a VP of global delivery and solutions for tap|QA Inc., a global company that specializes in strategic solutions for businesses. Jennifer began her career in consulting, implementing large ERP solutions. She has held executive-level positions leading development, quality assurance and testing, organizational development, and process improvement teams for Fortune 500 companies in several domains. She recently has been helping companies large and small adapt to the age of AI and connected system of systems, engaging in next-generation solutions and helping companies adapt to the ever-changing business landscape. She enjoys the challenges of always having new problems to solve and new clients to work with.