STAREAST 2021 Industry Presentation : Purposeful Personal Branding

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Thursday, April 29, 2021 - 2:15pm to 3:15pm

Purposeful Personal Branding

Presented by: 
Rocket Mortgage

If you have an online presence, you have a personal brand. Most of us didn’t intend to create a brand when we made our first websites and social media profiles. They were just fun ways to share our lives meet people. Now, they’re networking and career growth tools. In this talk, you’ll hear about people whose brands helped them become respected developers, managers, and community leaders. You’ll learn how to use your online presence to advance your career. You’ll also pick up best practices, common mistakes, and tips for balancing professional and personal content. Intentional personal branding opens the door to endless opportunities. Come see how to make that happen!

Cassandra Faris

Cassandra Faris

Rocket Mortgage

Cassandra Faris is passionate about the human side of technology. She is the Tech Community Manager for the Rocket Technology division of Quicken Loans. Her career has focused on supporting tech professionals through training, community outreach, open source initiatives, marketing, hiring, mentoring, and employee engagement. She is an international speaker who specializes in teaching people how to communicate, be more effective team members, and advance their careers.  She is President of the Stir Scholarship for women pursuing technology degrees and President Emeritus of the DogFoodCon tech conference. She has an MBA in Organizational Leadership. When she's not busy with the tech community, she is an avid tabletop gamer, corgi lover, and soccer fan who travels as much as possible.