STAREAST 2021 - Testing Organization | TechWell

STAREAST Virtual 2021 - Testing Organization

Thursday, April 29

Teresa Jurgens-Kowal
Global NP Solutions, LLC
T5

Valuing the Customer: Wagile Product Development

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Thursday, April 29, 2021 - 11:30am to 12:30pm

Do your new products launch with mediocre market reception? If so, your innovation process might be to blame. Traditional waterfall processes become bureaucratic while Agile systems have not delivered on their promises, either. New product development fails due to poor product designs and misunderstanding of the markets. Enter “Wagile” New Product Development. Wagile is a hybrid product development process that engages customers throughout the product design cycle while ensuring project execution meets internal requirements for scope, schedule, and budget. Implementing wagile leads...