Testing & Release Strategy for Native Android & iOS Apps

Experimentation and quick feedback are the keys to success of any product, while also ensuring a good quality product with new and better features is being shipped out at a decent/regular frequency to the users. In this session, we will discuss how to enable experimentation, get quick feedback, and reduce risk. We will also discuss testing strategy and the release process on Android & iOS Native apps that will help enable CI/CD. Finally, this session will focus on the below techniques/practices related to testing & releases:
* Functional automation approach - identify and automate user scenarios, across supported regions
* Testing approach - what to test, when to test, how to test
* Manual sanity before release - and why it's important
* Staged roll-outs via Google Play and Apple Store
* Extensive monitoring of the release as users come on board, and comparing the key metrics (ex: consumer engagement) with prior releases
* Understanding consumer sentiments (Google Play/Apple Store review comments, social media scans, issues reported to/by support, etc.)