Connect to Your Customers with Design Thinking
Customers are the ultimate measure of product quality. Their loyalty to your product or brand is key in building and maintaining market share. This is why Jennifer Bonine believes that understanding customer needs and being the voice of the customer is critical for us in the quality profession. Join Jennifer as she shows how to empathize with your customers and provide a solution that puts them first. Design thinking is a human-centered process for creative problem-solving that focuses on the people you're creating for, which leads to better products, services, and processes. Learn how the design thinking methodology, along with the usage of data and analytics, can transform the results of quality assurance and testing in your teams. You'll learn eight attributes required for transformation and leveraging design thinking, examples of what is possible when this model is utilized, and an actionable strategy to implement in your teams when you return to work.