STAREAST 2020 Concurrent Session : Connect to Your Customers with Design Thinking

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Wednesday, May 6, 2020 - 11:30am to 12:30pm

Connect to Your Customers with Design Thinking

Customers are the ultimate measure of product quality. Their loyalty to your product or brand is key in building and maintaining market share. This is why Jennifer Bonine believes that understanding customer needs and being the voice of the customer is critical for us in the quality profession. Join Jennifer as she shows how to empathize with your customers and provide a solution that puts them first. Design thinking is a human-centered process for creative problem-solving that focuses on the people you're creating for, which leads to better products, services, and processes. Learn how the design thinking methodology, along with the usage of data and analytics, can transform the results of quality assurance and testing in your teams. You'll learn eight attributes required for transformation and leveraging design thinking, examples of what is possible when this model is utilized, and an actionable strategy to implement in your teams when you return to work.

Jennifer-Bonine
AI Appstore, Inc.

Jennifer Bonine is the CEO of AI Appstore, Inc., and was the first female Artificial Intelligence (“AI”) platform tech CEO. AI Appstore specializes in custom subscription technology bundles, leveraging an intelligent platform using a personalized ‘virtual research assistant’ to enhance corporate growth. The company exceeds expectations of integration, testing, delivery, and management with a groundbreaking business model that is fully engaged in the sustainable development goals (“SDGs”) cultivated by the United Nations. Respected as a gifted speaker, entrepreneur, and philanthropist, Jennifer Bonine addresses the AI industry nationally and internationally, most recently at the World Economic Forum in Davos and for CNNMoney Switzerland. She has held executive level positions leading teams for Oracle and Target and is a founding board member of the United States bid for a Minnesota World Expo 2027. Jennifer is a 2020 Minneapolis St. Paul Business Journal Women in Business honoree, a founding sponsor and member of IVOW AI's Women in History Data Ideation Challenge, and an executive board member of Chad Greenway’s Lead the Way foundation. She is a member of Million Dollar Women, member and mentor for TeamWomen, and a council member of DreamTank, an organization designed to champion young entrepreneurs. Recently named one of the Top 30 Leaders to Watch in 2020 by Silicon Review, Jennifer Bonine was featured at the UN’s AI for Good summit. Jennifer is also developing a series of books to educate children about the power of AI and machine learning.