STAREAST 2020 Concurrent Session : Connect to Your Customers with Design Thinking

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Wednesday, May 6, 2020 - 11:30am to 12:30pm

Connect to Your Customers with Design Thinking

Customers are the ultimate measure of product quality. Their loyalty to your product or brand is key in building and maintaining market share. This is why Jennifer Bonine believes that understanding customer needs and being the voice of the customer is critical for us in the quality profession. Join Jennifer as she shows how to empathize with your customers and provide a solution that puts them first. Design thinking is a human-centered process for creative problem-solving that focuses on the people you're creating for, which leads to better products, services, and processes. Learn how the design thinking methodology, along with the usage of data and analytics, can transform the results of quality assurance and testing in your teams. You'll learn eight attributes required for transformation and leveraging design thinking, examples of what is possible when this model is utilized, and an actionable strategy to implement in your teams when you return to work.

Jennifer Bonine
PinkLion AI

PinkLion’s CEO and Co-Founder Jennifer Bonine is the first female Artificial Intelligence (“AI”) testing tech CEO. Representing the United Nations sustainable development goals of equality, inclusivity, and promise in AI technology, PinkLion is the only company successfully integrating, delivering, and managing AI-based testing for gaming platforms and games without access to the code. PinkLion partners with Test.AI to retrain client workforces, resolving AI testing challenges previously considered impenetrable. Employing a human engagement and AI-first strategy, Jennifer collaborates with entertainment, gaming, media, and sports industries facing AI-based scrutiny.

A guest speaker at Davos’s World Economic Forum, Jennifer will be featured at the UN’s AI for Good summit. She is a member of AI Grrls and TeamWomen, a supporter of Lead the Way, and is a Founding Board Member of the US bid for a Minnesota World Expo 2027. PinkLion is a Google (Gradient) AI Backed Company.