STAREAST 2020 Concurrent Session : Connect to Your Customers with Design Thinking

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Wednesday, May 6, 2020 - 11:30am to 12:30pm

Connect to Your Customers with Design Thinking

Customers are the ultimate measure of product quality. Their loyalty to your product or brand is key in building and maintaining market share. This is why Jennifer Bonine believes that understanding customer needs and being the voice of the customer is critical for us in the quality profession. Join Jennifer as she shows how to empathize with your customers and provide a solution that puts them first. Design thinking is a human-centered process for creative problem-solving that focuses on the people you're creating for, which leads to better products, services, and processes. Learn how the design thinking methodology, along with the usage of data and analytics, can transform the results of quality assurance and testing in your teams. You'll learn eight attributes required for transformation and leveraging design thinking, examples of what is possible when this model is utilized, and an actionable strategy to implement in your teams when you return to work.

Jennifer Bonine
PinkLion AI

Jennifer Bonine is a well-known speaker, teacher, and trainer and has given keynote presentations at numerous testing, agile, and development conferences, both nationally and internationally. Jennifer’s belief is that we should do what we are passionate about, and to this end, she cofounded and is the CEO of Pink Lion AI, a breakout company that brings AI to the world’s app teams and delivers AI integration with a human engagement model while educating teams on solving challenges with an AI-first strategy. Jennifer is the first female AI testing tech CEO and is currently collaborating in the entertainment, gaming, media, and professional sports industries with Test.AI. As Test.AI’s partner, PinkLion is using AI to solve testing challenges that have been unsolvable with more traditional automation testing. Jennifer has held executive-level positions leading development and quality engineering teams for Fortune 100 companies in several industries. In a recent engagement, she served as a strategy executive and in corporate marketing for the C-suite.